Elixalife

Marketing Strategy

Elixalife’s is a high end skin care product with the vision to help their customers achieve health, vitality and wellbeing. Their product is inspired by the ancient wisdom of Chinese Medicine combined with the latest scientific research, with an emphasis on balance and harmony of the body both internal and external.

Elixalife had the goal of driving up site visitors and increasing purchases of their products on their website. I devised a marketing strategy to drive up site visitors through boosted ad campaigns on socials, this increased their visitors by 20%.

During this project the Exlialife site was down due to incompatible plugins that were not running on the latest version of Wordpress. I was able to diagnose the issue and update their templates to get the site back up and running.

  • Reviewed the plugins that the site was running with. Updated Wordpress to the latest version. Upgraded site plugins and re-designed ecommerce products on the main homepage.

  • Designed and executed email and social marketing campaigns to drive up site visitors.

  • Conducted extensive competitor analysis to define the steps to take to drive up product purchases.

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