SHED: Events Realm Riparia 2022
Copywriting, Education and Training
SHED: Events is a music management, touring and cultural production agency based in Eora (Sydney). SHED: is well known for their eclectic music taste.
The SHED: ethos is to recycle and re-use as much as possible, using their old projects to form new stage designs. The goal for this event was to ensure that the waste policy and community principals were clearly communicated. They wanted to ensure that looking after the environment and community was their top priority.
Built a strategy for SHED: to help them achieve these goals, conducted the copywriting for their email campaigns, social campaigns and market automation to ensure that their patrons were communicated to about the events ethos and code of conduct.
Successfully deployed an information booklet to 200+ patrons and conducted a post event analysis to determine that the communication was successful in educating patrons as there was no waste left behind on the land.
-
Designed and wrote the social posts on Shed’s social pages on the lead up to the event.
-
Curated the pre-event information booklet which was designed for the purpose of educating patrons. Designed the induction materials for all volunteers onsite.
-
Provided in person training for a team of 20 volunteers. Managed volunteers throughout the event and conducted shift handovers.
-
Consulted with the Shed team to gain an understanding of their brand and the message they wanted to communicate to their patrons. Conducted research into other events that had similar brands. Formed a strategy on how to best educate and communicate to patrons.
