Yulex at ISPO Munich 2022
Marketing Campaign Implementation
Worked with Foxton Creative on a project for Yulex at ISPO Munich 2022.
Yulex is the maker of a new sustainable, FSC-certified material for wetsuits, dive suits, and many other sports applications.
Yulex’s goal was to maximise meeting bookings at ISPO Munich 2022, the biggest event in the sports industry calendar. They wanted to show brands that currently use oil-based Neoprene how they can transition to sustainable Yulex.
Working with their existing brand identity, we built the strategy, landing page, email campaigns, social campaigns and market automation to maximise meeting bookings at the show, and keep leads warm once the show had ended.
We brought in 50+ new qualified leads for Yulex.
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Performed deep research on Yulex’s market, and devised a strategy for success at ISPO.
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Delivered multiple targeted email campaigns, ensuring Yulex’ entire audience, plus all the ISPO attendees would have the chance to book a meeting.
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Imported and filtered customer data into Email Marketing tool. Maped contact data into custom fields. Built segmenting filters to exclude contacts based on email engagement.
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Launched a social media strategy to announce Yulex’s exhibit at ISPO, and direct traffic to the landing pages.
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Authored all copy for the email and social campaigns.
